Pay Per Click abbreviated as PPC is an inorganic advertising strategy in which advertisers have to pay to a publisher whenever a visitor clicks their ad online. Unlike SEO, this process involves buying visits to your website instead of attracting them organically. Through PPC Management, you can attract more visitors to your website quickly, especially if you have started a new business and want conversions immediately.
Although PPC is a paid advertising strategy, it can help your webpage to appear among the top results and above the leading organic results. However, your webpage may not sustain for long among the top results as you need to keep bidding for ad placement in a search engine. Paid advertisements can also be placed on social media platforms such as Facebook, LinkedIn, Twitter, YouTube, etc.
Whenever a visitor clicks on your ad, you will have to pay a specific amount to the search engine. The amount you pay for every click is defined as Cost Per Click (CPC). On the other hand, when you pay for your ad to show up a thousand times on the search engine, it is called Cost Per Mille (CPM).
PPC Management allows you to choose your target audience based on key factors, including demographics, keywords, interests, the type of device, etc. PPC advertising is cost-effective in comparison to mass media for promoting your advertisement as you can narrow your audience.
Besides, you can manage your ads for the audience who have already visited your website before. This type of PPC advertising is known as Retargeting. Paid advertisements show up in the top results and can attract upto 40% of total visitors searching for a particular keyword.
Our in-house team of marketers and media buyers will monitor and manage your brand’s PPC ad investments and campaign. Whether an individual starting a new business, a startup aiming to build website traffic or a mid-size business looking for better conversions, DigiElites have marketing solutions for all.
We have a panel of marketing elites who deploy advertising tools to help you achieve desired results. Also know about our additional PPC advertising services which are Remarketing, Social Media Ad services, and PPC Auditing.