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Search Engine Optimization

What is Search Engine Optimization?

Search Engine Optimization (SEO) is an organic technique to attract more traffic towards a website via search engine result pages. Whenever you enter a query into the search box of Google or any other search engine, it displays you the list of webpage links.

Have you ever wondered how a search engine shows you relevant results to your queries? A search engine performs three functions before it comes out with a long list of links, which are Crawling, Indexing, and Ranking. Popular search engine like Google uses a combination of algorithms and core updates to display results in order of their relevance. 

Why Choose DigiElites for SEO Services?

The web world is so vast and competitive that it can take you years to appear on the first page of a search engine, especially Google. No matter how fierce your competitors are, DigiElites can help you break into the top results with a well-planned SEO campaign.

Our SEO experts have got what it takes to enhance both the quality and quantity of your website traffic. When starting an SEO campaign, your dedicated SEO consultant inspects your website closely and runs an in-depth competitor analysis. Next, SEO team members coordinate with our web designing and development team to fix technical aspects of SEO.

Site loading speed, user experience, and functionality are some of the key considerations when working on technical SEO. Also, DigiElites’ creative writers and SEOs work in unison to create engaging and SEO-friendly content that can help you achieve better conversions.

Keyword analysis is probably the most important factor that promotes brand visibility over the search result pages. We target keywords based on queries asked by people, solutions they seek, keywords they use, and the type of content they wish to read. 

What Are On-Page SEO Factors?

On-page SEO factors are optimization activities that takes place within a website. Below are some important on-page SEO parameters. 

Content: The phrase ‘Content is King’ is quite popular among digital marketers as it is an important factor to determine the quality of your webpage. Google bots arrange pages in order of their relevance on search engine result pages (SERPs). A piece of content that contains the most accurate information in line with a query can easily feature among the top results on a search engine.

Title tag: A title tag is alternatively known as the meta title tag, which is displayed as a clickable heading within a snippet for a given result. For best practice, keep the length of your meta title between 60-70 characters (including special characters and spaces). Apart from the search engine, your title tag also appears on web browser tabs and social media cards.

URL structure: Internal linking is an important factor to help crawlers explore your webpages in an organized manner. Besides, you must make sure that the URL of each page has been structured properly. There are two types of URL structure- static URL and dynamic URL.

The creation of static URL is preferred over dynamic as the former is easy to understand for both users and bots. An example of a static URL is mentioned below:

https://www.example.com/digital-marketing/SEO

Note: ‘/’ is used to indicate forward page whereas ‘-‘ is used to denote the merging of two words.

Image Alt Text: Alt text, also called alternate text, shows up in place of an image when your webpage fails to load on the user’s device.

There are other important on-page SEO practices as well, which are anchor tags, web page speed optimization, javascript optimization, creation of response codes, etc.